Strategy
CEVA is the world’s largest pure play contract logistics company. We focus on making our customers’ supply chains more valuable and effective. We design, implement and operate complex supply chain solutions and use state of the art IT to achieve integration and visibility throughout the supply chain.
CEVA's strategy has three cornerstones:
1. Operational excellence
Operational excellence is the base for our values, which are deeply rooted in each location where we operate. Our policies, processes and performance meet the highest operational standards.
In 2004 we started to implement the LEAN processes and culture [link to 3.3], to increase productivity, reduce cost and improve service levels.
2. Innovation and technological leadership
Supply chains evolve constantly to meet customer requirements. We therefore proactively reassess solutions to anticipate changing requirements in supply chains. Connectivity between all actions of the supply chain is vital.
Customer and sector focus
CEVA uses Key Account Management (KAM) to build and maintain strong relationships at operational and strategic levels. We focus on a limited number of sectors, including FMCG and Publishing & Media to leverage our expertise and to develop unmatched know how.
Smart Standardisation
Smart Standardisation [link to 3.2] is an example of how we combine these three elements.
Smart Standardisation is the development of standard solution sets for specific customer segments based on similar customer needs. It allows us to increase operational performance by leveraging scale and skills across global operations which allows sufficient customisation to meet specific client requirements.
Smart Standardisation is currently offered to Mobile Network Operators, the automotive sector, and manufacturers in need of Global Material Management and Consolidation Centres.
